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The government-backed but privately-financed company was effectively a state in its own right, or a state within another state.

As a transcontinental employer, the company was an early pioneer of outward foreign direct investment at the dawn of modern capitalism.

The company was formed to profit from the Malukan spice trade, and in 1619 it forcibly established a capital in the port city of Jayakarta, changing the name to Batavia (modern-day Jakarta).

Over the next two centuries the Company acquired additional ports as trading bases and safeguarded their interests by taking over surrounding territory.

The VOC monogram was possibly the first globally-recognized corporate logo.

The logo of the VOC consisted of a large capital 'V' with an O on the left and a C on the right leg.

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The adaptability, elegance, flexibility, simplicity, symbolism, and symmetry were considered notable characteristics of the VOC's well-designed monogram-logo, those ensured its success at a time when the concept of the corporate identity was virtually unknown.